Strategy.
Strategy & Market Entry for the Gemstone and Jewellery Trade
Clear decisions for your next step
Growth in the gemstone and jewellery trade rarely fails for lack of good stones.
It fails on other questions: Which market first? Which range, at which price points? Which partners can you trust abroad? And how do you build a brand that buyers in Europe and Asia take seriously?
We help you answer these questions with insider knowledge of the trade – rooted in Idar-Oberstein, connected through two decades in Greater China and with contacts across China and all of Asia.
Where we help:
It fails on other questions: Which market first? Which range, at which price points? Which partners can you trust abroad? And how do you build a brand that buyers in Europe and Asia take seriously?
We help you answer these questions with insider knowledge of the trade – rooted in Idar-Oberstein, connected through two decades in Greater China and with contacts across China and all of Asia.
Where we help:
Market entry Europe – China and all of Asia
In both directions: European companies entering China and markets across Asia, and Asian companies entering Europe.
Range and pricing
Which gemstones, qualities and price points fit your clients and your margins.
Brand positioning
How you stand out with coloured gemstones – credibly and with correct terminology.
Partners and distribution
Finding and assessing cutters, dealers, manufacturers, retailers and agents.
Trade fairs and buying trips
Preparation for the major fairs in Europe, Asia and the US – and company on site on request.
Workshops and courses
Training for your team on coloured gemstones, markets and selling.
How We Work
Every project starts with where you are now and ends with a plan you can carry out.
Assessment
Your business, markets, clients and goals
Plan
Priorities, milestones and responsibilities
Implementation
Alongside your team, at fairs or with suppliers
Support
Regular reviews and adjustments
Topics we cover
Every engagement is put together from the topics that matter for your business.
The Europe – Asia corridor
Few advisers know both ends of this trade route.
Buyers in China and across Asia value different stones, reports and stories than buyers in Europe – and the reverse is just as true. Platforms, payment, logistics and advertising rules differ as well.
With two decades of business experience in Greater China, a network across Asia and a base in Idar-Oberstein, we help you avoid expensive detours in both directions.
What we support:
Buyers in China and across Asia value different stones, reports and stories than buyers in Europe – and the reverse is just as true. Platforms, payment, logistics and advertising rules differ as well.
With two decades of business experience in Greater China, a network across Asia and a base in Idar-Oberstein, we help you avoid expensive detours in both directions.
What we support:
Market readiness check
Is your offer ready for China, the wider Asian market or Europe – and what is still missing?
Laboratory reports and terminology
Which reports buyers expect, and how gemstones are named correctly in each market.
Platforms and channels
WeChat, Xiaohongshu, livestream sellers and trade fairs across Asia; retail, wholesale and online in Europe.
Partner search
Finding and assessing importers, distributors and agents in China, across Asia and in Europe.
Materials for each market
Product information and presentations adapted for buyers in Europe and Asia.
Supplier visits in Asia
Accompanied visits to cutters and dealers with a written report – not audits.
Why work with Noble Facets
We measure our work by the value it creates for your business.
- IndependentNot tied to any supplier, brand or platform – our advice serves only you.
- ExperienceMore than 20 years in the coloured gemstone and jewellery trade.
- Personal SupportOne contact from the first assessment to implementation – the founder herself.
- Expert NetworkCutters, dealers, manufacturers, laboratories and trade partners across four continents.
- No Inventory ConflictWe advise you without any pressure to move our own inventory.
- International Market ConnectionsRooted in Idar-Oberstein, connected through two decades in Greater China – with contacts across China and all of Asia.
FAQ
Gem dealers, cutters, jewellers, jewellery brands and manufacturers – from start-ups to established companies, in Europe and in Asia.
Yes. The corridor works in both directions: we support European companies in China and all of Asia, and Asian companies in Europe.
From a one-day workshop to support over several months. Scope, format and pace are agreed individually.
Yes. We work alongside your team, accompany you to trade fairs and suppliers, and stay available for regular reviews.
Yes, for teams and individuals: coloured gemstones, markets, selling and social media – at your premises, in Idar-Oberstein or online.
At your premises, in Idar-Oberstein, at trade fairs, during buying trips in Asia or online – whatever suits the project.
Yes. We are happy to sign a non-disclosure agreement before we look at your figures and plans.
Fees depend on the scope of your project and are quoted on request after a free initial consultation.
Book a free initial consultation and tell us about your plans and markets.
Stay informed of gemstone insights
subscribe to our newsletter for exclusive updates and insights; receive curated content and be among the first to know about new arrivals and industry trends.
Connect with our experts
Please feel free to reach out and contact us for any inquiries or assistance you may need
Contact
+49 151 54926966 tatjana.li@noblefacets.com
Address
Noble Facets Platform GmbH
Tiefensteiner Str. 407
55743 Idar-Oberstein
Germany
Tiefensteiner Str. 407
55743 Idar-Oberstein
Germany
Directions
We are located directly on the German Gemstone Route
© 2026 Noble Facets Platform GmbH