Social Media.
Social Media Strategy for the Gemstone and Jewellery Trade
Product photos are not a strategy
Gemstones are made for social media – and still many accounts fall flat.
Posts that show products but tell nothing, followers who never buy, uncertainty about what you may write about treatments, laboratory-grown stones or sustainability, and platforms in China and across Asia that follow different rules.
We develop your strategy with you and enable your team – with a gemmologist’s knowledge as content and compliance built in. On request, we also take care of implementation.
What we offer:
Posts that show products but tell nothing, followers who never buy, uncertainty about what you may write about treatments, laboratory-grown stones or sustainability, and platforms in China and across Asia that follow different rules.
We develop your strategy with you and enable your team – with a gemmologist’s knowledge as content and compliance built in. On request, we also take care of implementation.
What we offer:
Audit and compliance check
Channels, content and audience – and your posts checked for correct gemstone terms, disclosure and advertising labels.
Strategy sprint
Content pillars, platform mix, posting rhythm and a library of approved wording.
Workshops and courses
Photographing and filming gemstones, storytelling with expert knowledge and the rules that apply.
Ongoing sparring
Monthly review, feedback and adjustment.
China and Asia module
Xiaohongshu, WeChat, livestream sellers and the labelling rules in China and other Asian markets.
Implementation on request
Content planning, creation and publishing – by us or by partners we brief.
How We Work
We start with an honest look at where you are – and leave your team able to carry on.
Audit
Channels, content, audience and compliance
Strategy
Pillars, platforms, rhythm and wording
Enablement
Workshops and templates for your team
Support
Monthly sparring – implementation on request
The rules your posts have to follow
Many brands are not aware of them – we build them into your strategy from the start.
Who we work with
Our consulting suits businesses that want to understand and own their social media.
Generic agencies know platforms, but rarely gemstones. We bring both together: the trade’s language, the facts behind each stone and the rules that apply – in Europe and in China.
For whom:
Generic agencies know platforms, but rarely gemstones. We bring both together: the trade’s language, the facts behind each stone and the rules that apply – in Europe and in China.
For whom:
Jewellers and jewellery brands
Who post themselves but lack a strategy.
Gem dealers, cutters and wholesalers
Who want to reach trade buyers on LinkedIn, Instagram and at trade fairs.
European brands looking at China and Asia
Xiaohongshu, WeChat, livestream selling and other Asian platforms.
Teams that want to learn
Workshops and courses for your staff.
Businesses that need implementation
On request we plan, create and publish content – or brief partners.
Our own practice
We run the Instagram accounts of Aquaprase® and Aquadité® ourselves.
Why work with Noble Facets
We measure our work by the value it creates for your business.
- IndependentNot tied to any agency or platform – we recommend what suits you.
- ExperienceMore than 20 years in the coloured gemstone and jewellery trade.
- Personal SupportOne contact from the first audit to ongoing sparring – the founder herself.
- Expert NetworkCutters, dealers, laboratories and trade partners across four continents.
- Gemmology as ContentKnowledge of origin, treatment and care that generic agencies cannot provide credibly.
- International Market ConnectionsRooted in Idar-Oberstein, connected through two decades in Greater China – with contacts across China and all of Asia.
FAQ
By default we enable your team. On request we also take over implementation – planning, creating and publishing content – or brief partners.
Instagram, Pinterest, LinkedIn, TikTok and YouTube, and in China and across Asia Xiaohongshu, WeChat, Douyin and other regional platforms. We focus on the two or three that fit your business.
Yes. Our China and Asia module covers platforms, content, local gemstone terminology and labelling rules – and we brief local partners for implementation.
Yes. Trade buyers are on LinkedIn, Instagram and at trade fairs, too – we help you reach them with expertise instead of price lists.
Yes – at your premises, in Idar-Oberstein or online, for whole teams or individuals.
No. We promise a clear strategy, legally sound posts and a team that knows what to do.
Yes. We are happy to sign a non-disclosure agreement.
Fees depend on the scope of your project and are quoted on request after a free initial consultation.
Book a free initial consultation and show us your channels.
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Connect with our experts
Please feel free to reach out and contact us for any inquiries or assistance you may need
Contact
+49 151 54926966 tatjana.li@noblefacets.com
Address
Noble Facets Platform GmbH
Tiefensteiner Str. 407
55743 Idar-Oberstein
Germany
Tiefensteiner Str. 407
55743 Idar-Oberstein
Germany
Directions
We are located directly on the German Gemstone Route
© 2026 Noble Facets Platform GmbH